Home
HOOD (2019)

Visual identity for Hood, a Brazilian experience design agency that acts as a link between brands and emerging talent in a variety of artistic sectors. The work reflects ideas of community and cultural vibrance, central to Hood’s partnerships and initiatives.

Creative direction: Marco Arioli, Matheus Lee (HOOD)
Project management: Carol Zibetti (HOOD)
Art direction and design: Gabe Ferreira
Original identity: Felipe Rocha

Hear more from Gabe’s archivist talk more about this project
Gabe Ferreira: HOOD — Logo lockups.Gabe Ferreira: HOOD — Logo construction.Gabe Ferreira: HOOD — Logo proportions.Gabe Ferreira: HOOD — Color scheme.Gabe Ferreira: HOOD — Typographic style.Gabe Ferreira: HOOD — Event photography (1).Gabe Ferreira: HOOD — Event photography (2).
Gabe Ferreira: HOOD — Website.Gabe Ferreira: HOOD — Poster (1).Gabe Ferreira: HOOD — Poster (2).
Gabe Ferreira: HOOD — Brand collaboration lockup.Gabe Ferreira: HOOD — Event photography (3).Gabe Ferreira: HOOD — Event photography (4).Gabe Ferreira: HOOD — Photography collage.Gabe Ferreira: HOOD — Presentation slides.